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August 19, 2002
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Second Round of Financing Leads to New Asian Office
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Sentori Continues International Expansion
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Laurel, MD - Immediately following receipt of a second round of financing, Sentori Inc., an innovative provider
of multi-service billing and customer care software solutions for the communications services industry,
today announced the opening of the Sentori Asia-Pacific office in Singapore. With a record of profitability and operational
excellence for the Sentori product suite, the company is utilizing the $3 million venture capital to continue its global sales
and marketing efforts and accelerated product development.
The new Singapore office will enable Sentori to more closely establish ties with Asian-based strategic partners
and 3G wireless service providers.
"The timing is right to bring the Sentori 3G platform to the Asia-Pacific market," said Vincent Vu, CEO, Sentori. "Given
the explosive growth in wireless users and new 3G licenses in the region, this is a natural extension for Sentori to
leverage its success in the Americas and Europe into the Asia-Pacific marketplace."
Followed by a $6 million A round of funding nearly two years ago, the second round was financed by venture firms
including Edison Venture Fund of Lawrenceville, N.J.; Mid-Atlantic Venture Fund (MAVF) of Bethlehem, Pa.;
Reston, Va.-based WWC Capital; and STI Ventures of Israel and the Netherlands. Edison, MAVF and STI are
second-time investors with Sentori.
"Sentori's ability to secure additional funding from current investors and add an additional player underscores the
strength of the company's business plan, particularly in a time when companies are struggling to receive financing,"
said Gary Golding, General Partner of McLean, Va., office, Edison Venture Fund.
The Sentori 3G Billing and Customer Care solution meets the unique provisioning, mediation, customer care and
billing needs of wireless service providers with features specifically tailored to accommodate 3G applications. The
system addresses the complex customer care and billing requirements of 3G service providers offering multi-media
content, location- and transaction-based services with such features as m-commerce micropayment. The solution
also is designed to manage new revenue sharing business models across the content supply chain (carrier-content
broker-content provider), unique to the 3G market.
"Due to the rapid time-to-market and flexible nature of the Sentori suite of products, our solution is already being
well-received in Asia," said John Bennett, President, Sentori. "Sentori is addressing a critical requirement in the
wireless communications market as the movement to 3G continues."
Sentori has received international recognition from industry conferences and publications including OSS World 2002,
Billing Systems 2002 and Billing World and OSS Today. In addition, Sentori's software solution was selected as the
winner of the "Operational Excellence" award at TeleStrategies Billing World 2002 Conference and for the second
consecutive year named as a finalist in the "Wireless Billing" category.
About Sentori
A privately-held, Maryland-based company founded in 1994, Sentori Inc., provides multi-service customer management
software solutions to the communications services industry worldwide. Led by its flagship product - the Sentori®
Billing and Customer Care system - this rapidly growing company is helping evolving 3G wireless carriers,
value-added wireless resellers (MVNOs) and broadband service providers acquire and retain high value customers,
by giving them control of the entire customer management process. Sentori has a track record of in-budget and
on-time product implementations combined with world-class client support services.
For information about Sentori's products, services and employment opportunities visit
www.sentori.com or call 1-877-SENTORI.
| For Further Information, Contact : |
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| Young & Associates |
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Sentori, Inc. |
| Jennifer MacLeid |
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David Dague |
| Tel: 301-309-9404 |
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Tel: 240-568-6201 x-268 |
| e-mail: jenniferm@yapr.com |
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e-mail: ddague@sentori.com |
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